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person:"Modlich, Stephanie"
~person:"Karwan, Mark H."
~subject:"Business-to-business marketing"
~subject:"Negotiation techniques"
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Business-to-business marketing
Negotiation techniques
Bundling strategy
10
Leistungsbündel
10
Preismanagement
4
Pricing strategy
4
B-to-B-Marketing
3
Marketing management
3
Marketingmanagement
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Unternehmensbezogene Dienstleistung
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Brand management
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Theorie
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Itemized pricing
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Modlich, Stephanie
Karwan, Mark H.
Ulaga, Wolfgang
9
Kowalkowski, Christian
8
Kleinaltenkamp, Michael
6
Backhaus, Klaus
5
Jacob, Frank
5
Gebauer, Heiko
4
Nordin, Fredrik
4
Bertini, Marco
3
Homburg, Christian
3
Kropp, Eva
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Kühlborn, Sven
3
Murray, Chase
3
Raj, Ritwik
3
Reinartz, Werner J.
3
Sun, Lei
3
Voeth, Markus
3
Weiber, Rolf
3
Woisetschläger, David
3
Adamson, Brent
2
Backhaus, Christof
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Becker, Jörg
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Beverungen, Daniel
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Bharadwaj, Sundar G.
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Biggemann, Sergio
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Brozovic, Danilo
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Colm, Laura
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Cova, Bernard
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Dixon, Matthew
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Eggert, Andreas
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Fließ, Sabine
2
Frohs, Margarethe
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Grohmann, Marcella Maria
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Holmlund, Maria
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Kindström, Daniel
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Knackstedt, Ralf
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Computers & operations research : and their applications to problems of world concern ; an international journal
1
Diskussionsbeiträge der Mercator School of Management der Universität Duisburg-Essen, Campus Duisburg
1
Journal of revenue and pricing management
1
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ECONIS (ZBW)
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A numerical optimization approach for pricing components in customer defined bundles in a B2B market
Raj, Ritwik
;
Karwan, Mark H.
;
Murray, Chase
;
Sun, Lei
- In:
Computers & operations research : and their …
155
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014339014
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2
Itemized pricing in B2B bundles with diminishing reservation prices and loss averse customers
Raj, Ritwik
;
Karwan, Mark H.
;
Murray, Chase
;
Sun, Lei
- In:
Journal of revenue and pricing management
21
(
2022
)
4
,
pp. 375-392
Persistent link: https://www.econbiz.de/10013390532
Saved in:
3
Ein Entscheidungsunterstützungssystem zur Preisfindung hybrider Produkte
Schmitz, Gertrud
;
Krieger, John
;
Modlich, Stephanie
-
2010
Persistent link: https://www.econbiz.de/10008662985
Saved in:
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