Itemized pricing in B2B bundles with diminishing reservation prices and loss averse customers
Year of publication: |
2022
|
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Authors: | Raj, Ritwik ; Karwan, Mark H. ; Murray, Chase ; Sun, Lei |
Published in: |
Journal of revenue and pricing management. - Cham : Springer Nature Switzerland AG, ISSN 1477-657X, ZDB-ID 2109274-6. - Vol. 21.2022, 4, p. 375-392
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Subject: | B2B | Bundling | Diminishing reservation price | Itemized pricing | Loss aversion | Preismanagement | Pricing strategy | Risikoaversion | Risk aversion | Leistungsbündel | Bundling strategy | B-to-B-Marketing | Business-to-business marketing | Konsumentenverhalten | Consumer behaviour | Lieferantenmanagement | Supplier relationship management | Theorie | Theory | Preisdifferenzierung | Price discrimination |
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