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person:"Nash, Edward L."
~person:"Kim, Kihan"
~person:"Schneider, Helmut"
~subject:"Advertising planning"
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Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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An assessment of direct-to-consumer (DTC) pharmaceutical advertising spending
Cheong, Yunjae
;
Kim, Kihan
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 91-112
Persistent link: https://www.econbiz.de/10010256885
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2
Dialogorientierte Regierungskommunikation
Heinze, Jana
;
Schneider, Helmut
- In:
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. …
,
(pp. 39-56)
.
2010
Persistent link: https://www.econbiz.de/10003971469
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