An assessment of direct-to-consumer (DTC) pharmaceutical advertising spending
Year of publication: |
2014
|
---|---|
Authors: | Cheong, Yunjae ; Kim, Kihan |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 33.2014, 1, p. 91-112
|
Subject: | Direktmarketing | Direct marketing | Arzneimittel | Pharmaceuticals | Werbeplanung | Advertising planning | Data-Envelopment-Analyse | Data envelopment analysis | USA | United States |
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