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person:"Nickel, Oliver"
~person:"Drengner, Jan"
~person:"Wiedmann, Klaus-Peter"
~subject:"Sportveranstaltung"
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Sportveranstaltung
Event-Marketing
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Event marketing
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Advertising effects
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Estimation
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Nickel, Oliver
Drengner, Jan
Wiedmann, Klaus-Peter
Fairley, Sheranne
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Lacey, Russell
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Events und Sport : Stand und Perspektiven der Eventforschung
1
Journal of business research : JBR
1
Schriftenreihe Marketing Management
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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Temporary communitas and willingness to return to events
Jahn, Steffen
;
Cornwell, T. Bettina
;
Drengner, Jan
; …
- In:
Journal of business research : JBR
92
(
2018
),
pp. 329-338
Persistent link: https://www.econbiz.de/10011925476
Saved in:
2
Sporterlebniswelten als Kommunikationsplattform im Eventmarketing
Drengner, Jan
- In:
Events und Sport : Stand und Perspektiven der Eventforschung
,
(pp. 1-29)
.
2013
Persistent link: https://www.econbiz.de/10010204232
Saved in:
3
Ambush Marketing : eine empirische Untersuchung zu den Wirkungspotentialen, Chancen und Risiken verschiedener Ambush-Strategien am Beispiel von Sportevents
Wiedmann, Klaus-Peter
-
2007
Persistent link: https://www.econbiz.de/10014008808
Saved in:
4
Ambush Marketing : eine empirische Untersuchung zu den Wirkungspotentialen, Chancen und Risiken verschiedener Ambush-Strategien am Beispiel von Sportevents
Wiedmann, Klaus-Peter
;
Bachmann, Frank
;
Frerichs, Katharina
-
2007
Persistent link: https://www.econbiz.de/10004926788
Saved in:
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