Temporary communitas and willingness to return to events
Year of publication: |
November 2018
|
---|---|
Authors: | Jahn, Steffen ; Cornwell, T. Bettina ; Drengner, Jan ; Gaus, Hansjoerg |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 92.2018, p. 329-338
|
Subject: | Repatronage | Satisfaction | Crowding | Festival | Sports event | Sport marketing | Service loyalty | Sportveranstaltung | Sport event | Großveranstaltung | Big event | Sportmarketing | Sports marketing | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Event-Marketing | Event marketing | Spanien | Spain | Sport | Sports |
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