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person:"Oloko, Shamsey"
~person:"Mattila, Anna S."
~subject:"Markenführung"
~subject:"Restaurant industry"
~subject:"Rounding up"
~subject:"Social behaviour"
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Markenführung
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Rounding up
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Oloko, Shamsey
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Arora, Neeraj
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International journal of hospitality management
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ECONIS (ZBW)
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Rounding up for a cause : the joint effect of donation type and crowding on donation likelihood
Hwang, Yoo Hee
;
Choi, Sungwoo
;
Mattila, Anna S.
- In:
International journal of hospitality management
93
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012435909
Saved in:
2
The impact of self-service technology and the presence of others on cause-related marketing programs in restaurants
Hanks, Lydia
;
Line, Nathaniel D.
;
Mattila, Anna S.
- In:
Journal of hospitality marketing & management
25
(
2016
)
5/6
,
pp. 547-562
Persistent link: https://www.econbiz.de/10011577824
Saved in:
3
Nachhaltiges Markenmanagement durch Cause related Marketing
Oloko, Shamsey
-
2011
Persistent link: https://www.econbiz.de/10008824208
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