Nachhaltiges Markenmanagement durch Cause related Marketing
Shamsey Oloko
| Year of publication: |
2011
|
|---|---|
| Authors: | Oloko, Shamsey |
| Publisher: |
Marburg : Tectum-Verl. |
| Subject: | Cause-Related Marketing | Cause-related marketing | Markenführung | Brand management | Markenimage | Brand image | Süßwaren | Confectionery | Fußball | Football | Deutschland | Germany | Corporate Social Responsibility | Marketing | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] ; Description [bvbr.bib-bvb.de] |
| Extent: | 390 S. Ill., graph. Darst. 21 cm |
|---|---|
| Series: | Wissenschaftliche Beiträge aus dem Tectum Verlag / Reihe Wirtschaftswissenschaften. - Baden-Baden : Tectum Verlag, ISSN 1861-8073, ZDB-ID 2266609-6. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Potsdam, Univ., Diss., 2010 |
| Notes: | Literaturverz. S. 323 - 354 Erscheint: Dezember 2010 |
| ISBN: | 978-3-8288-2558-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008824208