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person:"Park, C. Whan"
~isPartOf:"Journal of business research : JBR"
~person:"Opoku, Robert"
~subject:"Brand extension"
~subject:"Elevation"
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Park, C. Whan
Opoku, Robert
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Journal of business research : JBR
Brand management ; Vol. 3
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
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ECONIS (ZBW)
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Do CSR efforts that focus on helping the environment influence brand purchase more than other forms of CSR?
Eisingerich, Andreas B
;
MacInnis, Deborah J.
;
Park, C. Whan
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434839
Saved in:
2
Branding the hotel industry : the effect of step-up versus step-down brand extensions
Hultman, Magnus
;
Papadopoulou, Christina
;
Oghazi, Pejvak
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 560-570
Persistent link: https://www.econbiz.de/10012493927
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