Do CSR efforts that focus on helping the environment influence brand purchase more than other forms of CSR?
Year of publication: |
2023
|
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Authors: | Eisingerich, Andreas B ; MacInnis, Deborah J. ; Park, C. Whan |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 168.2023, p. 1-14
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Subject: | Brand-self connections | CSR | Elevation | Employee/fair labor practices | Environment | Philanthropy | Corporate Social Responsibility | Corporate social responsibility | Markenimage | Brand image | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
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