//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Park, C. Whan"
~isPartOf:"Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF"
~person:"Sattler, Henrik"
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenmanagement"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand
1
Brand extension
1
Brand management
1
Consumer behaviour
1
Deutschland
1
Erfolgsfaktor
1
Estimation
1
Germany
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Markentransfer
1
Regression analysis
1
Regressionsanalyse
1
Schätzung
1
Success factor
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
German
1
Author
All
Park, C. Whan
Sattler, Henrik
Bauer, Hans H.
1
Befurt, René
1
Berger, Hans
1
Fritz, Wolfgang
1
Gedenk, Karen
1
Heitmann, Mark
1
Herrmann, Andreas
1
Huber, Frank
1
Lorenz, Bettina
1
Mäder, Ralf
1
Neslin, Scott A.
1
Völckner, Franziska
1
more ...
less ...
Published in...
All
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business economics : JBE
3
Schmalenbach business review : sbr
3
Brand management ; Vol. 3
2
Die Betriebswirtschaft : DBW
2
Handbook of brand relationships
2
Kohlhammer Edition Marketing
2
Review of marketing research
2
AMS review : official publication of the Academy of Marketing Science
1
Brand management ; Vol. 1
1
Brands and brand management : contemporary research perspectives
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Edition Marketing
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
Essays on interfirm and intrafirm brand combinations
1
Foundations and trends in marketing : FTMKT
1
Handbook on brand and experience management
1
Innovationsforschung und Technologiemanagement : Konzepte, Strategien, Fallbeispiele ; [Symposium zum Gedenken an Prof. Dr. Stephan Schrader am 2. Juli 1998]
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of marketing research : JMR
1
Kohlhammer-Edition Marketing
1
Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Measuring and managing brands
1
Review of Marketing Research
1
Review of Marketing Research Ser
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Markentransfererfolgsanalysen bei kurzlebigen Konsumgütern unter Berücksichtigung von Konsumentenheterogenität
Völckner, Franziska
;
Sattler, Henrik
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
57
(
2005
)
8
,
pp. 669-688
Persistent link: https://www.econbiz.de/10003233412
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->