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person:"Peter, Jerome Paul"
~isPartOf:"The future of marketing : critical 21st century perspectives"
~person:"Piercy, Nigel"
~person:"Schultz, Don E."
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Peter, Jerome Paul
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Schultz, Don E.
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The future of marketing : critical 21st century perspectives
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Redesigning marketing to fit a different marketplace
Schultz, Don E.
- In:
The future of marketing : critical 21st century perspectives
,
(pp. 12-40)
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2003
Persistent link: https://www.econbiz.de/10001737356
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