Redesigning marketing to fit a different marketplace
Year of publication: |
2003
|
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Authors: | Schultz, Don E. |
Published in: |
The future of marketing : critical 21st century perspectives. - Basingstoke [u.a.] : Palgrave Macmillan, ISBN 0-333-99286-5. - 2003, p. 12-40
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Subject: | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
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