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person:"Peter, Jerome Paul"
~person:"Schultz, Don E."
~subject:"Advertising planning"
~subject:"IMC"
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Advertising planning
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Peter, Jerome Paul
Schultz, Don E.
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International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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IMC in digitally-empowering contexts : the emerging role of negotiated brands
Vollero, Agostino
;
Schultz, Don E.
;
Siano, Alfonso
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 428-449
Persistent link: https://www.econbiz.de/10012200270
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2
Consumer-driven media planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
Saved in:
3
IMC in an emerging economy : the Chinese perspective
Schultz, Don E.
;
Chu, Guangzhi
;
Zhao, Beryl
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 200-215
Persistent link: https://www.econbiz.de/10011581123
Saved in:
4
Perils of using OLS to estimate multimedia communications effects
Naik, Prasad A.
;
Schultz, Don E.
;
Srinivasan, Shuba
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 257-269
Persistent link: https://www.econbiz.de/10003610521
Saved in:
5
Strategic advertising campaigns
Schultz, Don E.
;
Martin, Dennis
;
Brown, William P.
-
1984
-
2. ed
Persistent link: https://www.econbiz.de/10003219174
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