IMC in an emerging economy : the Chinese perspective
Year of publication: |
2016
|
---|---|
Authors: | Schultz, Don E. ; Chu, Guangzhi ; Zhao, Beryl |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 35.2016, 2, p. 200-215
|
Subject: | China | Chinese economics | integrated marketing communications | IMC | marketing | Marketingmanagement | Marketing management | Schwellenländer | Emerging economies |
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