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person:"Peters, Theo"
~person:"Bechara, Antoine"
~person:"Dimoka, Angelika"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Neurobiologie"
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Neuroscience
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Peters, Theo
Bechara, Antoine
Dimoka, Angelika
Kenning, Peter
11
Hubert, Anita Mirja
10
Plassmann, Hilke
10
Gutjahr, Gert
6
Karmarkar, Uma R.
5
Smidts, Ale
5
Sánchez-Fernández, Juan
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Preilowski, Bruno
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Venkatraman, Vinod
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Verbeke, Willem J. M. I.
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Zaichkowsky, Judith Lynne
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Agarwal, Sharad
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Ahlert, Dieter
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Borawska, Anna
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Chan, Hang-Yee
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Knutson, Brian
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Lajante, Mathieu
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing research : JMR
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Predicting advertising success beyond traditional measures : new insights from neurophysiological methods and market response modeling
Venkatraman, Vinod
;
Dimoka, Angelika
;
Pavlou, Paul A.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 436-452
Persistent link: https://www.econbiz.de/10011337515
Saved in:
2
How we relate to brands : psychological and neurophysiological insights into consumer-brand relationships
Reimann, Martin
;
Castaño, Raquel
;
Zaichkowsky, Judith Lynne
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 128-142
Persistent link: https://www.econbiz.de/10009548885
Saved in:
3
Decision neuroscience and consumer decision making
Yoon, Carolyn
;
Gonzalez, Richard J.
;
Bechara, Antoine
; …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
2
,
pp. 473-485
Persistent link: https://www.econbiz.de/10009565401
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