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person:"Peters, Theo"
~person:"Verbeke, Willem J. M. I."
~person:"Waldman, David A."
~subject:"Consumer behaviour"
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Consumer behaviour
Neuroscience
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Leadership style
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Consumer neuroscience
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Peters, Theo
Verbeke, Willem J. M. I.
Waldman, David A.
Kenning, Peter
11
Hubert, Anita Mirja
10
Plassmann, Hilke
10
Gutjahr, Gert
6
Karmarkar, Uma R.
5
Smidts, Ale
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Sánchez-Fernández, Juan
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3
Boksem, Maarten A. S.
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Casado-Aranda, Luis-Alberto
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Cerf, Moran
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Linzmajer, Marc
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Pozharliev, Rumen
3
Reimann, Martin
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Venkatraman, Vinod
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Zaichkowsky, Judith Lynne
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Agarwal, Sharad
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Ahlert, Dieter
2
Bechara, Antoine
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Borawska, Anna
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Boshoff, Christo
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Chan, Hang-Yee
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Clithero, John A.
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Dutta, Tanusree
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Garcia-Garcia, Manuel
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Knutson, Brian
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
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Neural responses to functional and experiential ad appeals : explaining ad effectiveness
Couwenberg, Linda E.
;
Boksem, Maarten A. S.
;
Dietvorst, …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 355-366
Persistent link: https://www.econbiz.de/10011734863
Saved in:
2
Social consumer neuroscience : neurophysiological measures of advertising effectiveness in a social context
Pozharliev, Rumen
;
Verbeke, Willem J. M. I.
;
Bagozzi, …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 351-362
Persistent link: https://www.econbiz.de/10011744280
Saved in:
3
Genetic and neurological foundations of customer orientation : field and experimental evidence
Bagozzi, Richard P.
;
Verbeke, Willem J. M. I.
;
Berg, …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
5
,
pp. 639-658
Persistent link: https://www.econbiz.de/10009621886
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