Social consumer neuroscience : neurophysiological measures of advertising effectiveness in a social context
Rumen Pozharliev, Willem J. M. I. Verbeke, Richard P. Bagozzi
| Year of publication: |
July-September 2017
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|---|---|
| Authors: | Pozharliev, Rumen ; Verbeke, Willem J. M. I. ; Bagozzi, Richard P. |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 46.2017, 3, p. 351-362
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| Subject: | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Neurowissenschaften | Neuroscience |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2017.1343162 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011744280