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person:"Phau, Ian"
~person:"Bellman, Steven"
~subject:"Biometrie"
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Phau, Ian
Bellman, Steven
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Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of marketing communications
1
Marketing intelligence & planning
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ECONIS (ZBW)
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What makes a television commercial sell? : using biometrics to identify successful ads : demonstrating neuromeasures' potential on 100 mars brand ads with single-source data
Bellman, Steven
;
Nenycz-Thiel, Magda
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 53-66
Persistent link: https://www.econbiz.de/10011707618
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2
Program-ad matching and television ad effectiveness : a reinquiry using facial tracking software
Bellman, Steven
;
Wooley, Brooke
;
Varan, Duane
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 72-77
Persistent link: https://www.econbiz.de/10011453869
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3
Development and validation of the personal nostalgia scale
Marchegiani, Christopher
;
Phau, Ian
- In:
Journal of marketing communications
19
(
2013
)
1
,
pp. 22-43
Persistent link: https://www.econbiz.de/10009700190
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4
Measuring situational triggers of television channel switching
Dix, Steve
;
Phau, Ian
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 137-150
Persistent link: https://www.econbiz.de/10003989403
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