Measuring situational triggers of television channel switching
Year of publication: |
2010
|
---|---|
Authors: | Dix, Steve ; Phau, Ian |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 28.2010, 2/3, p. 137-150
|
Subject: | Fernsehwerbung | Television advertising | Werbewirkung | Advertising effects | Werbeträger | Advertising media | Konsumentenverhalten | Consumer behaviour | Messung | Measurement | Faktorenanalyse | Factor analysis |
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