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person:"Phau, Ian"
~person:"Bellman, Steven"
~subject:"Online-Marketing"
~subject:"Television advertising"
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Online-Marketing
Television advertising
Advertising effects
33
Werbewirkung
33
Consumer behaviour
15
Konsumentenverhalten
15
Advertising
14
Fernsehwerbung
13
Werbung
13
Internet marketing
10
Emotion
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Cognition
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Kognition
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Perception
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Wahrnehmung
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Advertising appeals
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Biometrics
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Eye-tracking
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Fernsehprogramm
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Hotel industry
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Interaktive Medien
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Jugendliche
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Markenimage
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Measurement
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Messung
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Psychology of advertising
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Phau, Ian
Bellman, Steven
Wilbur, Kenneth C.
21
Pelsmacker, Patrick de
16
Tucker, Catherine
15
Sayedi, Amin
13
Jerath, Kinshuk
12
Lewis, Randall A.
11
Russo, Antonio
11
Varan, Duane
11
Ghose, Anindya
10
Goldfarb, Avi
10
Reijmersdal, Eva A. van
10
Sahni, Navdeep S.
10
Dens, Nathalie
9
Hudders, Liselot
9
Zhu, Yi
9
D'Annunzio, Anna
8
Johnson, Garrett A.
8
Penta, Antonio
8
Tucker, Catherine E.
8
Dwivedi, Yogesh Kumar
7
Jeong, Yongick
7
Katona, Zsolt
7
Narayanan, Sridhar
7
Pauwels, Koen
7
Reiley, David H.
7
Romaniuk, Jenni
7
Rozendaal, Esther
7
Rutz, Oliver J.
7
Simonov, Andrey
7
Sreejesh, S.
7
Terlutter, Ralf
7
Vashisht, Devika
7
Yang, Yanwu
7
Bakir, Aysen
6
Bart, Yakov
6
Bijmolt, Tammo H. A.
6
Cantoni, Davide
6
Cauberghe, Verolien
6
Chesnes, Matthew
6
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Journal of marketing communications
5
Journal of advertising research
4
Journal of business research : JBR
2
European journal of marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of vacation marketing : an international journal
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Marketing intelligence & planning
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ECONIS (ZBW)
18
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1
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
2
The effectiveness of various video ad-choice formats
Bellman, Steven
;
Potter, Robert F.
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 631-650
Persistent link: https://www.econbiz.de/10012624674
Saved in:
3
Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
4
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
5
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
6
The effects of social TV on television advertising effectiveness
Bellman, Steven
;
Robinson, Jennifer A.
;
Wooley, Brooke
; …
- In:
Journal of marketing communications
23
(
2017
)
1
,
pp. 73-91
Persistent link: https://www.econbiz.de/10011690158
Saved in:
7
Predictors of commercial zapping during live prime-time television : an observation-based study identifies factors that drive TV channel switching
Dix, Stephen Richard
;
Phau, Ian
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10011707582
Saved in:
8
What makes a television commercial sell? : using biometrics to identify successful ads : demonstrating neuromeasures' potential on 100 mars brand ads with single-source data
Bellman, Steven
;
Nenycz-Thiel, Magda
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 53-66
Persistent link: https://www.econbiz.de/10011707618
Saved in:
9
Program-ad matching and television ad effectiveness : a reinquiry using facial tracking software
Bellman, Steven
;
Wooley, Brooke
;
Varan, Duane
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 72-77
Persistent link: https://www.econbiz.de/10011453869
Saved in:
10
Cultural differences affect interactive television advertising
Zorn, Steffen F.
;
Bellman, Steven
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10011536031
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