Predictors of commercial zapping during live prime-time television : an observation-based study identifies factors that drive TV channel switching
Stephen Richard Dix, Ian Phau
| Year of publication: |
March 2017
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|---|---|
| Authors: | Dix, Stephen Richard ; Phau, Ian |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 57.2017, 1, p. 15-27
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| Subject: | Fernsehwerbung | Television advertising | Fernsehnutzung | Television usage | Werbewirkung | Advertising effects | Fernsehprogramm | Television programme | Australien | Australia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2017-010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011707582