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person:"Ramachandran, Marudarajan"
type_genre:"Article in journal"
~isPartOf:"Journal of international consumer marketing"
~person:"Khare, Arpita"
~person:"Mohan, Rakesh"
~person:"Nittala, Rajyalakshmi"
~person:"Yadav, Surendra S."
~subject:"Studierende"
~type_genre:"Statistik"
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Studierende
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Beziehungsmarketing
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Collective self\-esteem
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Ramachandran, Marudarajan
Khare, Arpita
Mohan, Rakesh
Nittala, Rajyalakshmi
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Ganesh, Gopala K.
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Nguyen, Thuy D.
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Sadachar, Amrut
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Journal of international consumer marketing
International journal of Indian culture and business management
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Collective self-esteem and online shopping attitudes among college students : comparison between the US and India
Khare, Arpita
;
Sadachar, Amrut
- In:
Journal of international consumer marketing
26
(
2014
)
2
,
pp. 106-121
Persistent link: https://www.econbiz.de/10010359895
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2
Impact of Indian cultural values and lifestyles on meaning of branded products : study on University students in India
Khare, Arpita
- In:
Journal of international consumer marketing
23
(
2011
)
5
,
pp. 365-379
Persistent link: https://www.econbiz.de/10009383478
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