Impact of Indian cultural values and lifestyles on meaning of branded products : study on University students in India
Year of publication: |
2011
|
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Authors: | Khare, Arpita |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 23.2011, 5, p. 365-379
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Subject: | Markenartikel | Brand | Lebensstil | Lifestyle | Kulturelle Identität | Cultural identity | Studierende | Students | Indien | India |
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