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person:"Ruyter, Ko de"
~person:"Bernoff, Josh"
~person:"Gu, Bin"
~subject:"Relationship marketing"
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Search: subject_exact:"Soziale Medien"
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Relationship marketing
Social Web
40
Social web
40
Consumer behaviour
13
Konsumentenverhalten
13
Beziehungsmarketing
10
Internet marketing
10
Online-Marketing
10
Kommunikation
6
Web 2.0 technologies
6
Web 2.0-Technologien
6
Communication
5
Soziales Netzwerk
5
Viral marketing
5
Virales Marketing
5
Customer satisfaction
4
Kundenzufriedenheit
4
Online retailing
4
Online-Handel
4
Social network
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USA
4
United States
4
social media
4
Public relations
3
Social media
3
Social relations
3
Soziale Beziehungen
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Text
3
Unternehmen
3
Virtual reality
3
Virtuelle Realität
3
Öffentlichkeitsarbeit
3
Bank lending
2
Brand image
2
Brand management
2
Customer service
2
E-commerce
2
Electronic Commerce
2
Experiment
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Job Enlargement
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Ruyter, Ko de
Bernoff, Josh
Gu, Bin
Harrigan, Paul
13
Agnihotri, Raj
11
Loureiro, Sandra Maria Correia
11
Hollebeek, Linda D.
10
Itani, Omar S.
9
Ahuja, Vandana
8
Hajli, Nick
7
Ozuem, Wilson
7
Alavi, Shirin
6
Alt, Rainer
6
Dholakia, Utpal M.
6
Kamboj, Shampy
6
Möhlenbruch, Dirk
6
Rahman, Zillur
6
Rather, Raouf Ahmad
6
Rita, Paulo
6
Theobald, Elke
6
Veloutsou, Cleopatra
6
Carlson, Jamie
5
De Meyer, Bernard
5
Dwivedi, Yogesh Kumar
5
Dölling, Steffen
5
Fernandes, Teresa
5
Haenlein, Michael
5
Karjaluoto, Heikki
5
Kumar, Vikas
5
Luoma-aho, Vilma
5
Malthouse, Edward C.
5
Popp, Bastian
5
Reinhold, Olaf
5
Rishika, Rishika
5
Ritschel, Falk
5
Skiera, Bernd
5
Sohail, M. Sadiq
5
Soutar, Geoffrey N.
5
Vrontis, Demetris
5
Bezawada, Ram
4
Bilgihan, Anil
4
Bilro, Ricardo Godinho
4
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Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of electronic commerce : IJEC
1
Journal of service research : JSR
1
MIT sloan management review
1
Production and operations management : an international journal of the Production and Operations Management Society
1
Psychology & marketing
1
The behavioral enterprise
1
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ECONIS (ZBW)
10
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1
First step in social media : measuring the influence of online management responses on customer satisfaction
Gu, Bin
;
Ye, Qiang
- In:
Production and operations management : an international …
23
(
2014
)
4
,
pp. 570-582
Persistent link: https://www.econbiz.de/10010364045
Saved in:
2
A hierarchical model of virtual experience and its influences on the perceived value and loyalty of customers
Piyathasanan, Bhuminan
;
Mathies, Christine
;
Wetzels, Martin
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
2
,
pp. 126-158
Persistent link: https://www.econbiz.de/10011433898
Saved in:
3
Empowered - die neue Macht der Kunden : wie Unternehmen und ihre Mitarbeiter Facebook & Co. nutzen können
Bernoff, Josh
;
Schadler, Ted
-
2011
Persistent link: https://www.econbiz.de/10009313786
Saved in:
4
Harnessing the power of the Oh-So-Social Web
Bernoff, Josh
;
Li, Charlene
-
2010
Persistent link: https://www.econbiz.de/10008759310
Saved in:
5
Wie Service 2.0 funktioniert
Bernoff, Josh
;
Schadler, Ted
- In:
Harvard-Business-Manager : das Wissen der Besten
32
(
2010
)
9
,
pp. 22-32
Persistent link: https://www.econbiz.de/10008648309
Saved in:
6
Customer-to-customer interactions: broadening the scope of word of mouth research
Libai, Barak
;
Bolton, Ruth
;
Bügel, Marnix S.
;
Ruyter, Ko de
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 267-282
Persistent link: https://www.econbiz.de/10008652134
Saved in:
7
Empowered
Bernoff, Josh
;
Schadler, Ted
- In:
Harvard business review : HBR
88
(
2010
)
7/8
,
pp. 94-101
Persistent link: https://www.econbiz.de/10008658595
Saved in:
8
A dual-sequence framework for B2C relationship formation : moderating effects of employee communication style in online group chat
Dabholkar, Pratibha A.
;
Dolen, Willemijn M. van
; …
- In:
Psychology & marketing
26
(
2009
)
2
,
pp. 145-174
Persistent link: https://www.econbiz.de/10003812264
Saved in:
9
Groundswell : winning in a world transformed by social technologies
Li, Charlene
;
Bernoff, Josh
-
2008
-
[Nachdr.]
Persistent link: https://www.econbiz.de/10009236246
Saved in:
10
Harnessing the power of the oh-so-social web
Bernoff, Josh
;
Li, Charlene
- In:
MIT sloan management review
49
(
2007/08
)
3
,
pp. 36-42
Persistent link: https://www.econbiz.de/10003714560
Saved in:
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