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person:"Ruyter, Ko de"
~person:"Gu, Bin"
~subject:"Online-Handel"
~subject:"Perception"
~type_genre:"Article in journal"
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Gu, Bin
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How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim
;
Chylinski, Mathew
;
Keeling, Debbie I.
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
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2
Expert blogs and consumer perceptions of competing brands
Luo, Xueming
;
Gu, Bin
;
Zhang, Jie Jennifer
;
Phang, Chee Wei
- In:
Management information systems : mis quarterly
41
(
2017
)
2
,
pp. 371-395
Persistent link: https://www.econbiz.de/10011689836
Saved in:
3
Consumer cynicism toward collective buying : the interplay of others' outcomes, social value orientation, and mood
Dolen, Willemijn M. van
;
De Cremer, David
;
Ruyter, Ko de
- In:
Psychology & marketing
29
(
2012
)
5
,
pp. 306-321
Persistent link: https://www.econbiz.de/10009547323
Saved in:
4
The impact of external word-of-mouth sources on retailer sales of high-involvement products
Gu, Bin
;
Park, Jaehong
;
Konana, Prabhudev
- In:
Information systems research : ISR
23
(
2012
)
1
,
pp. 182-196
Persistent link: https://www.econbiz.de/10009522766
Saved in:
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