How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Tim Hilken, Mathew Chylinski, Debbie I. Keeling, Jonas Heller, Ko de Ruyter, Dominik Mahr
| Year of publication: |
2022
|
|---|---|
| Authors: | Hilken, Tim ; Chylinski, Mathew ; Keeling, Debbie I. ; Heller, Jonas ; Ruyter, Ko de ; Mahr, Dominik |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 3, p. 495-507
|
| Subject: | augmented reality | experiential retail | mental imagery | online retailing | retail strategy | virtual reality | Virtuelle Realität | Virtual reality | Einzelhandel | Retail trade | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Social Web | Social web |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21600 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012817124