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person:"Schmitt, Nicolas"
~person:"Martínez-López, Francisco J."
~person:"Schramm-Klein, Hanna"
~type_genre:"Konferenzbeitrag"
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Consumer behaviour
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Schmitt, Nicolas
Martínez-López, Francisco J.
Schramm-Klein, Hanna
Choi, Seung-chan
3
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2
Esteban-Millat, Irene
2
Gázquez-Abad, Juan Carlos
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
Journal of retailing and consumer services
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
4
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The impact of pricing on consumer decision-making for and evaluations of premium private labeled brands in grocery retailing
Steinmann, Sascha
;
Fonferek, Katharina-Maria
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 143-149)
.
2018
Persistent link: https://www.econbiz.de/10013277500
Saved in:
2
Influence of PL equity on store loyalty : a comparative analysis between Spain and the U.S.
Ruiz-Real, José Luis
;
Gázquez-Abad, Juan Carlos
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 151-157)
.
2018
Persistent link: https://www.econbiz.de/10013277505
Saved in:
3
The role of consumers' attitude towards economic climate in their reaction to "PL-only" assortments : evidence from the United States and Spain
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 340-348
Persistent link: https://www.econbiz.de/10011629448
Saved in:
4
Customer segmentation in retailing based on retail brand patronage patterns
David, Natalie
;
Schramm-Klein, Hanna
;
Rank, Olaf N.
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 449-459
Persistent link: https://www.econbiz.de/10011534009
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