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person:"Schmitz, Gertrud"
~person:"Beatty, Sharon E."
~person:"Collier, Joel E."
~subject:"Event marketing"
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It's not whether you win or lose, it's how you play : customer delight in unpredictable experiential encounters
Barnes, Donald C.
;
Pelletier, Mark J.
;
Collier, Joel E.
; …
- In:
European journal of marketing
56
(
2022
)
8
,
pp. 2216-2249
Persistent link: https://www.econbiz.de/10013457336
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