It's not whether you win or lose, it's how you play : customer delight in unpredictable experiential encounters
Year of publication: |
2022
|
---|---|
Authors: | Barnes, Donald C. ; Pelletier, Mark J. ; Collier, Joel E. ; Beatty, Sharon E. |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 8, p. 2216-2249
|
Subject: | Customer delight | Sports | Sticky experiential encounters | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Kundenservice | Customer service | Event-Marketing | Event marketing | Sportveranstaltung | Sport event |
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