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person:"Schmitz, Gertrud"
~person:"Beatty, Sharon E."
~subject:"Event marketing"
~subject:"Management control"
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It's not whether you win or lose, it's how you play : customer delight in unpredictable experiential encounters
Barnes, Donald C.
;
Pelletier, Mark J.
;
Collier, Joel E.
; …
- In:
European journal of marketing
56
(
2022
)
8
,
pp. 2216-2249
Persistent link: https://www.econbiz.de/10013457336
Saved in:
2
Mitarbeiterperformance als Ansatzpunkt eines Leistungscontrolling im Servicekontakt
Schmitz, Gertrud
- In:
Dienstleistungscontrolling
,
(pp. 157-180)
.
2005
Persistent link: https://www.econbiz.de/10003302039
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