//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Skiera, Bernd"
~person:"Bonatti, Alessandro"
~subject:"Online-Marketing"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Betriebliche Preispolitik"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Online-Marketing
Preismanagement
22
Pricing strategy
22
Internet marketing
7
Preisdifferenzierung
6
Price discrimination
6
Willingness to pay
6
Zahlungsbereitschaftsanalyse
6
Consumer behaviour
5
Deutschland
5
Germany
5
Konsumentenverhalten
5
Pricing
5
Auction
4
Auktion
4
Internet
4
Theorie
4
Theory
4
Auction theory
3
Auktionstheorie
3
E-commerce
3
Electronic Commerce
3
Internet-Auktion
3
Online auction
3
Digital goods
2
Digitale Güter
2
Discrete choice
2
Diskrete Entscheidung
2
Market research
2
Marktforschung
2
Mobile communications
2
Mobilkommunikation
2
Präferenztheorie
2
Search engine
2
Suchmaschine
2
Telecommunications price
2
Telekommunikationspreis
2
Theory of preferences
2
pricing
2
Advertising
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
Book / Working Paper
8
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Aufsatz im Buch
3
Book section
3
Conference paper
1
Konferenzbeitrag
1
Language
All
English
5
German
2
Author
All
Skiera, Bernd
Bonatti, Alessandro
Feng, Juan
3
Guo, Xiaolong
3
Najafi-Asadolahi, Sami
3
Xiao, Baichun
3
Yang, Wei
3
Atherton, Andy
2
Bax, Eric
2
Baye, Michael R.
2
Deng, Shiming
2
Duan, Yongrui
2
Edelman, Benjamin
2
Esteves, Rosa-Branca
2
Fang, Eric
2
Fjell, Kenneth
2
Fridgeirsdottir, Kristin
2
Gerstmeier, Eva
2
Goldfarb, Avi
2
Illescas-Manzano, María D.
2
Jiang, Xuan
2
Lambrecht, Anja
2
Lehmann, Donald R.
2
Li, Xiaoling
2
Lu, Qiang
2
Martínez-Puertas, Sergio
2
Mirrokni, Vahab
2
Mookerjee, Vijay S.
2
Morgan, John
2
Nazerzadeh, Hamid
2
Resende, Joana
2
Sayedi, Amin
2
Spann, Martin
2
Stepanchuk, Tanja
2
Sánchez-Pérez, Manuel
2
Tan, Yong
2
Vudali, Madhu
2
Adikari, Shalinda
1
Agarwal, Nikhil
1
Agrawal, Narendra
1
more ...
less ...
Published in...
All
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
American economic journal : a journal of the American Economic Association
1
Improving decision making in real-time bidding
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Marketing letters : a journal of research in marketing
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Helping merchants to assess the profitability of deal-of-the-day promotions
Reiner, Jochen
;
Skiera, Bernd
- In:
Interfaces : the INFORMS journal on the practice of …
48
(
2018
)
3
,
pp. 247-259
Persistent link: https://www.econbiz.de/10011881377
Saved in:
2
Hard and soft floors in real-time advertising auctions for online advertisements : impact on publishers' profit
Försch, Steffen
;
Heise, Marc
;
Skiera, Bernd
- In:
Improving decision making in real-time bidding
,
(pp. 14-50)
.
2018
Persistent link: https://www.econbiz.de/10012267655
Saved in:
3
Selling cookies
Bergemann, Dirk
;
Bonatti, Alessandro
- In:
American economic journal : a journal of the American …
7
(
2015
)
3
,
pp. 259-294
Persistent link: https://www.econbiz.de/10011325833
Saved in:
4
A comparison of different pay-per-bid auction formats
Kim, Ju-Young
;
Brünner, Tobias
;
Skiera, Bernd
;
Natter, …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 368-379
Persistent link: https://www.econbiz.de/10011280171
Saved in:
5
How do firms make money selling digital goods online?
Lambrecht, Anja
;
Goldfarb, Avi
;
Bonatti, Alessandro
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 331-341
Persistent link: https://www.econbiz.de/10010401317
Saved in:
6
Suchmaschinenmarketing
Skiera, Bernd
;
Gerstmeier, Eva
;
Stepanchuk, Tanja
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 283-294)
.
2008
Persistent link: https://www.econbiz.de/10003762167
Saved in:
7
Suchmaschinenmarketing
Skiera, Bernd
;
Gerstmeier, Eva
;
Stepanchuk, Tanja
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 283-294)
.
2007
Persistent link: https://www.econbiz.de/10003566412
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->