A comparison of different pay-per-bid auction formats
Ju-Young Kim; Tobias Brünner; Bernd Skiera; Martin Natter
| Year of publication: |
2014
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|---|---|
| Authors: | Kim, Ju-Young ; Brünner, Tobias ; Skiera, Bernd ; Natter, Martin |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 31.2014, 4, p. 368-379
|
| Subject: | Pay-per-bid auction | Bidding fees | Online marketing | Electronic commerce | Pricing | Auction | Auktionstheorie | Auction theory | Electronic Commerce | E-commerce | Auktion | Internet-Auktion | Online auction | Online-Marketing | Internet marketing | Preismanagement | Pricing strategy | Internet |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011280171