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person:"Sojkin, Bogdan"
~person:"Bendixen, Peter"
~person:"Chandler, Jennifer D."
~person:"Rossbach, Jack M."
~person:"Sorensen, Alan T."
~subject:"Marketingtheorie"
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Sojkin, Bogdan
Bendixen, Peter
Chandler, Jennifer D.
Rossbach, Jack M.
Sorensen, Alan T.
Vargo, Stephen L.
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Die mediale Natur der Produkte
Bendixen, Peter
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2014
Persistent link: https://www.econbiz.de/10010384403
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Contextualization and value-in-context : how context frames exchange
Chandler, Jennifer D.
;
Vargo, Stephen L.
- In:
Marketing theory
11
(
2011
)
1
,
pp. 35-49
Persistent link: https://www.econbiz.de/10008988885
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Produkt w fazie wzrostu i dojrzałości
Sojkin, Bogdan
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003480266
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