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person:"Stanoevska-Slabeva, Katarina"
~isPartOf:"Advances in marketing, customer relationship management, and e-services (AMCRMES) book series"
~person:"Ozuem, Wilson"
~subject:"Beziehungsmarketing"
~subject:"Markenführung"
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Stanoevska-Slabeva, Katarina
Ozuem, Wilson
Abu-Shamaa, Rasha
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Alsmadi, Izzat
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Computer-mediated marketing strategies : social media and online brand communities
3
Journal of advertising research
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Premier reference source - advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Qualitative market research : an international journal
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Springer eBook Collection
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The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
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The journal of brand management : an international journal
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Computer-mediated marketing strategies : social media and online brand communities
Bowen, Gordon
(
ed.
);
Ozuem, Wilson
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10010478050
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