Computer-mediated marketing strategies : social media and online brand communities
Gordon Bowen and Wilson Ozuem, [editors]
| Year of publication: |
c 2015
|
|---|---|
| Other Persons: | Bowen, Gordon (ed.) ; Ozuem, Wilson (contributor) |
| Publisher: |
Hershey, Pa. : Business Science Reference |
| Subject: | Online-Marketing | Internet marketing | Social Web | Social web | Markentreue | Brand loyalty | Kundenbindung | Customer retention | Beziehungsmarketing | Relationship marketing | Social Media |
| Description of contents: |
"This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"--
Table of Contents [gbv.de]
|
| Published items: |
13 hits in ECONIS - Online Catalogue of the ZBW
|
Online Resource
| Extent: | XX, 406 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 13 Beitr. Includes bibliographical references and index |
| ISBN: | 978-1-4666-6598-9 ; 978-1-4666-6595-8 ; 978-1-4666-6596-5 ; 978-1-4666-6598-9 |
| Classification: | Marketing ; Neue elektronische Medien |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010478050