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person:"Torgler, Benno"
~person:"Carlson, Brad D."
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
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Consumer behaviour
Athletes
9
Sportler
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Football
5
Fußball
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Advertising effects
4
Professional sports
4
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1995-2004
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Torgler, Benno
Carlson, Brad D.
Ko, Yong Jae
9
Lee, Joon Sung
7
Kunkel, Thilo
6
Doyle, Jason P.
4
Sato, Shintaro
4
Arai, Akiko
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Hill, Brad
3
Kim, Daehwan
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Su, Yiran
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Baker, Bradley J.
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Biscaia, Rui
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Breuer, Christoph
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Brison, Natasha
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Chang, Yonghwan
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Felbert, Aaron von
2
Fink, Janet S.
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Hoegele, Daniel
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Jang, Wonseok
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Kaplanidou, Kyriaki
2
Koo, Jakeun
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Kwak, Dae Hee
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Larkin, Benjamin
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Lobpries, Jami
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Na, Sangwon
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Schmidt, Sascha Leonard
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Schreyer, Dominik
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Sotiriadou, Popi
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Applied economics letters
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Psychology & marketing
1
Review of managerial science
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
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Implicit and explicit affective evaluations of athlete brands : the associative evaluation-emotional appraisal-intention model of athlete endorsements
Chang, Yonghwan
;
Ko, Yong Jae
;
Carlson, Brad D.
- In:
Journal of sport management : the official journal of …
32
(
2018
)
6
,
pp. 497-510
Persistent link: https://www.econbiz.de/10011943509
Saved in:
2
Be like mike : the role of social identification in athlete endorsements
Carlson, Brad D.
;
Donavan, D. Todd
- In:
Sport marketing quarterly : preferred journal of the …
26
(
2017
)
3
,
pp. 176-191
Persistent link: https://www.econbiz.de/10011752696
Saved in:
3
Age and organizational identification : empirical findings from professional sports
Bergmann, Andreas
;
Schmidt, Sascha Leonard
;
Schreyer, …
- In:
Applied economics letters
23
(
2016
)
10/12
,
pp. 718-722
Persistent link: https://www.econbiz.de/10011628459
Saved in:
4
The importance of key celebrity characteristics for customer segmentation by age and gender : Does beauty matter in professional football?
Hoegele, Daniel
;
Schmidt, Sascha L.
;
Torgler, Benno
- In:
Review of managerial science
10
(
2016
)
3
,
pp. 601-627
Persistent link: https://www.econbiz.de/10011670143
Saved in:
5
Superstars as drivers of organizational identification : empirical findings from professional soccer
Hoegele, Daniel
;
Schmidt, Sascha Leonard
;
Torgler, Benno
- In:
Psychology & marketing
31
(
2014
)
9
,
pp. 736-757
Persistent link: https://www.econbiz.de/10010405134
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