The importance of key celebrity characteristics for customer segmentation by age and gender : Does beauty matter in professional football?
Daniel Hoegele, Sascha L. Schmidt, Benno Torgler
| Year of publication: |
July 2016
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|---|---|
| Authors: | Hoegele, Daniel ; Schmidt, Sascha L. ; Torgler, Benno |
| Published in: |
Review of managerial science. - Berlin : Springer, ISSN 1863-6683, ZDB-ID 2296460-5. - Vol. 10.2016, 3, p. 601-627
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| Subject: | Celebrity endorsement | Customer segmentation | Celebrity characteristics | Facial attractivenss | Football fans | Niederlande | Netherlands | Fußball | Football | Celebrity-Werbung | Geschlecht | Gender | Sportler | Athletes | Profisport | Professional sports | Beziehungsmarketing | Relationship marketing | Zielgruppe | Target group | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11846-015-0172-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011670143