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person:"Torgler, Benno"
~person:"Vrontis, Demetris"
~source:"econis"
~subject:"Brand management"
~subject:"Mitarbeiterbindung"
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Brand management
Mitarbeiterbindung
Ball game
8
Ballsport
8
Athletes
4
Consumer behaviour
4
Football
4
Fußball
4
Konsumentenverhalten
4
Professional sports
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Profisport
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Sportler
4
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Leistungsmotivation
3
Lohnniveau
3
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Sportmarketing
3
Sports marketing
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3
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Basketball
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Beziehungsmarketing
2
Brand
2
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Employee retention
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basketball
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fans
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1979-2008
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Torgler, Benno
Vrontis, Demetris
Shuv-Ami, Avichai
3
Thrassou, Alkis
3
Naraine, Michael L.
2
Richelieu, André
2
Simmons, Jason M.
2
Wear, Henry
2
Ahiabor, Daniel Kofi
1
Aledin, Samil A.
1
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1
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1
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Applied economics letters
1
Journal of customer behaviour
1
Journal of promotion management : JPM
1
The marketing review
1
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ECONIS (ZBW)
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Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
2
Age and organizational identification : empirical findings from professional sports
Bergmann, Andreas
;
Schmidt, Sascha Leonard
;
Schreyer, …
- In:
Applied economics letters
23
(
2016
)
10/12
,
pp. 718-722
Persistent link: https://www.econbiz.de/10011628459
Saved in:
3
Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
Saved in:
4
Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
The marketing review
15
(
2015
)
4
,
pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
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