Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Year of publication: |
2015
|
---|---|
Authors: | Shuv-Ami, Avichai ; Thrassou, Alkis ; Vrontis, Demetris |
Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 14.2015, 4, p. 311-329
|
Subject: | Basketball | Club | Fans | Commitment | Brand | Attachment | Loyalty | Involvement | Satisfaction | Performance | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Profisport | Professional sports | Kundenzufriedenheit | Customer satisfaction | Ballsport | Ball game | Mitarbeiterbindung | Employee retention | Markenimage | Brand image | Fußball | Football | Sportmarketing | Sports marketing | Sportorganisation | Sport organization | Messung | Measurement |
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