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person:"Trommsdorff, Volker"
~isPartOf:"Journal of marketing research"
~person:"Allenby, Greg M."
~person:"Chintagunta, Pradeep K."
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Trommsdorff, Volker
Allenby, Greg M.
Chintagunta, Pradeep K.
Grewal, Dhruv
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Journal of marketing research
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
Kohlhammer Edition Marketing
5
Marketing science
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Chicago Booth School of Business Research Paper
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Kohlhammer-Edition Marketing
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
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Fundamentals of marketing research ; Vol. 1
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing research : JMR
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Journal of retailing
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Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series
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Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 1-008
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
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Research paper series / Stanford Graduate School of Business
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Review of industrial organization : RIO
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Strategien zur Schaffung und Erhaltung von Markenloyalität : [Markendialog ; Februar 1998]
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A choice model of utility maximization and regret minimization
Hur, Taegyu
;
Allenby, Greg M.
- In:
Journal of marketing research
59
(
2022
)
6
,
pp. 1235-1251
Persistent link: https://www.econbiz.de/10013474533
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Drinking through good times and bad : the role of consumer differences
Joo, Hailey Hayeon
;
Kim, Minki
;
Lee, Jungmin
; …
- In:
Journal of marketing research
58
(
2021
)
4
,
pp. 721-741
Persistent link: https://www.econbiz.de/10012593939
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