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person:"Tucker, Catherine"
~person:"Whinston, Andrew B."
~type_genre:"Article in journal"
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Search: subject_exact:"Banner advertising"
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Internet marketing
35
Online-Marketing
35
Advertising effects
17
Werbewirkung
17
Consumer behaviour
8
Konsumentenverhalten
8
Search engine
7
Suchmaschine
7
Social Web
6
Social web
6
online advertising
6
Data protection
5
Datenschutz
5
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Online retailing
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Online-Handel
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Tucker, Catherine
Whinston, Andrew B.
Dwivedi, Yogesh Kumar
22
Law, Chun Hung Roberts
22
Goldfarb, Avi
17
Rita, Paulo
16
Skiera, Bernd
16
Harrigan, Paul
15
Filieri, Raffaele
14
Ghose, Anindya
14
Hudders, Liselot
14
Ko, Eunju
14
Bigné Alcañiz, J. Enrique
13
Loureiro, Sandra Maria Correia
13
Pelsmacker, Patrick de
13
Wilbur, Kenneth C.
13
Grewal, Dhruv
12
Jansen, Bernard J.
12
Karjaluoto, Heikki
12
Kumar, Vikas
12
Michaelidou, Nina
12
Okumus, Fevzi
12
Pauwels, Koen
12
Smith, Katherine Taken
12
Choi, Yung Kyun
11
Dens, Nathalie
11
Fesenmaier, Daniel R.
11
Reijmersdal, Eva A. van
11
Vrontis, Demetris
11
Xiang, Zheng
11
Ahuja, Vandana
10
Bellman, Steven
10
Bilgihan, Anil
10
Jerath, Kinshuk
10
Kannan, P. K.
10
Kim, Juran
10
Mariani, Marcello M.
10
Milne, George R.
10
Okazaki, Shintaro
10
Pitt, Leyland F.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Journal of marketing research : JMR
4
Information systems research : ISR
3
Journal of management information systems : JMIS
3
International journal of industrial organization
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of competition law & economics
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Journal of economics & management strategy : JEMS
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Journal of marketing
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ECONIS (ZBW)
35
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21
Implications of "online display advertising : targeting and obtrusiveness"
Goldfarb, Avi
;
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 413-415
Persistent link: https://www.econbiz.de/10009160804
Saved in:
22
Discussion of "online display advertising : targeting and obtrusiveness" by Avi Goldfarb and Catherine Tucker
Matwyshyn, Andrea M.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 409-412
Persistent link: https://www.econbiz.de/10009160811
Saved in:
23
When is less more, and how much more? : thoughts on the psychological and economic implications of online targeting and obtrusiveness
Lodish, Leonard M.
;
Reed II, Americus
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 405-408
Persistent link: https://www.econbiz.de/10009160814
Saved in:
24
Online display advertising : targeting and obtrusiveness
Goldfarb, Avi
;
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 389-404
Persistent link: https://www.econbiz.de/10009160816
Saved in:
25
Price competition and endogenous valuation in search advertising
Xu, Lizhen
;
Chen, Jianqing
;
Whinston, Andrew B.
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 566-586
Persistent link: https://www.econbiz.de/10009161346
Saved in:
26
Privacy regulation and online advertising
Goldfarb, Avi
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
57
(
2011
)
1
,
pp. 57-71
Persistent link: https://www.econbiz.de/10008858568
Saved in:
27
Substitution between offline and online advertising markets
Goldfarb, Avi
;
Tucker, Catherine
- In:
Journal of competition law & economics
7
(
2011
)
1
,
pp. 37-44
Persistent link: https://www.econbiz.de/10009125722
Saved in:
28
Oligopolistic pricing with online search
Xu, Lizhen
;
Chen, Jianqing
;
Whinston, Andrew B.
- In:
Journal of management information systems : JMIS
27
(
2010/11
)
3
,
pp. 111-141
Persistent link: https://www.econbiz.de/10008936859
Saved in:
29
Advertising bans and the substitutability of online and offline advertising
Goldfarb, Avi
;
Tucker, Catherine
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 207-227
Persistent link: https://www.econbiz.de/10008987836
Saved in:
30
Search engine advertising : channel substitution when pricing ads to context
Goldfarb, Avi
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
57
(
2011
)
3
,
pp. 458-470
Persistent link: https://www.econbiz.de/10008988421
Saved in:
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