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person:"Van Den Bulte, Christophe"
~isPartOf:"MIS quarterly"
~person:"Li, Hengyun"
~person:"Zhang, Han"
~subject:"Viral marketing"
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Viral marketing
Social Web
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Consumer behaviour
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Customer integration
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Incentives
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emotions as social information
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incentive thresholds
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natural experiment
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online aesthetic medicine community
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online reviews
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Van Den Bulte, Christophe
Li, Hengyun
Zhang, Han
Raghunathan, Srinivasan
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Cavusoglu, Huseyin
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Du, Rong
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MIS quarterly
International journal of hospitality management
6
Tourism management : research, policies, practice
3
Information systems research : ISR
2
Journal of marketing
2
Journal of marketing research : JMR
2
Working papers / Wharton School, University of Pennsylvania / Marketing
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
MSI reports : working paper series
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Management information systems : mis quarterly
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
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The network challenge : strategy, profit, and risk in an interlinked world
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ECONIS (ZBW)
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Motivating user-generated content : the unintended consequences of incentive thresholds
He, Liuyi
;
Luo, Jifeng
;
Tang, Yisong
;
Wu, Zhiyan
;
Zhang, Han
- In:
MIS quarterly
47
(
2023
)
3
,
pp. 1015-1044
Persistent link: https://www.econbiz.de/10014422568
Saved in:
2
Anger in consumer reviews : unhelpful but persuasive?
Yin, Dezhi
;
Bond, Samuel D.
;
Zhang, Han
- In:
MIS quarterly
45
(
2021
)
3
,
pp. 1059-1086
Persistent link: https://www.econbiz.de/10012631406
Saved in:
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