Motivating user-generated content : the unintended consequences of incentive thresholds
Liuyi He, Jifeng Luo, and Yisong Tang, Zhiyan Wu, Han Zhang
| Year of publication: |
2023
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|---|---|
| Authors: | He, Liuyi ; Luo, Jifeng ; Tang, Yisong ; Wu, Zhiyan ; Zhang, Han |
| Published in: |
MIS quarterly. - Minneapolis, Minn : MISRC, ISSN 2162-9730, ZDB-ID 2068190-2. - Vol. 47.2023, 3, p. 1015-1044
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| Subject: | Monetary rewards | incentive thresholds | unintended consequences | online aesthetic medicine community | user-generated content | natural experiment | Social Web | Social web | Leistungsanreiz | Performance incentive | Virales Marketing | Viral marketing | Anreiz | Incentives | Kundenintegration | Customer integration |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.25300/MISQ/2022/17369 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014422568