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person:"Van Den Bulte, Christophe"
~isPartOf:"Operations research"
~person:"Berman, Oded"
~person:"Iyengar, Radha"
~subject:"Innovation diffusion"
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Innovation diffusion
Betriebliche Standortwahl
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Firm location choice
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Innovation
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Innovationsdiffusion
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Marketing management
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Marketingmanagement
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New product development
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Produktentwicklung
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Viral marketing
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Virales Marketing
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distribution of a new product
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facility location
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joint decision on location and marketing
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marketing mix
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new product diffusion
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word of mouth dynamics
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Van Den Bulte, Christophe
Berman, Oded
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Operations research
Working papers / Wharton School, University of Pennsylvania / Marketing
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Supporting new product or service introductions : location, marketing, and word of mouth
Abedi, Vahideh Sadat
;
Berman, Oded
;
Krass, Dmitry
- In:
Operations research
62
(
2014
)
5
,
pp. 994-1013
Persistent link: https://www.econbiz.de/10010494089
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