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person:"Van Den Bulte, Christophe"
~person:"Berman, Oded"
~person:"Iyengar, Radha"
~person:"Rosenbusch, Jana"
~subject:"Germany"
~subject:"Innovation diffusion"
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Search: subject_exact:"Mundpropaganda"
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Innovation diffusion
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Van Den Bulte, Christophe
Berman, Oded
Iyengar, Radha
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ECONIS (ZBW)
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New product diffusion with social attraction and repulsion
Bakshi, Nitin
;
Hosanagar, Kartik
;
Van Den Bulte, Christophe
-
2011
Persistent link: https://www.econbiz.de/10009356632
Saved in:
2
How the quantity and timing of social influence impact product adoption
Iyengar, Radha
;
Berger, Jonah
-
2011
Persistent link: https://www.econbiz.de/10009376749
Saved in:
3
Supporting new product or service introductions : location, marketing, and word of mouth
Abedi, Vahideh Sadat
;
Berman, Oded
;
Krass, Dmitry
- In:
Operations research
62
(
2014
)
5
,
pp. 994-1013
Persistent link: https://www.econbiz.de/10010494089
Saved in:
4
Zur Persönlichkeitsstruktur von Multiplikatoren im On- und Offline-Bereich: steigt deren Zahl durch die Online-Kommunikation?
Helm, Roland
;
Möller, Michael
;
Rosenbusch, Jana
- In:
Kundenintegration 2.0
,
(pp. 147-177)
.
2011
Persistent link: https://www.econbiz.de/10009302935
Saved in:
5
Offline- versus Online Multiplikator : eine kritische Betrachtung des klassischen Meinungsführerkonzepts
Helm, Roland
;
Möller, Michael
;
Rosenbusch, Jana
-
2010
Persistent link: https://www.econbiz.de/10003932905
Saved in:
6
Referral programs and customer value
Schmitt, Philipp
;
Skiera, Bernd
;
Van Den Bulte, Christophe
- In:
Journal of marketing
75
(
2011
)
1
,
pp. 46-59
Persistent link: https://www.econbiz.de/10008840471
Saved in:
7
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
MSI reports : working paper series
(
2008
)
4
,
pp. 69-94
Persistent link: https://www.econbiz.de/10003814439
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