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person:"Van Den Bulte, Christophe"
~person:"Chaudhuri, Ranjan"
~subject:"Consumer behaviour"
~subject:"Innovation diffusion"
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Consumer behaviour
Innovation diffusion
Viral marketing
9
Virales Marketing
9
Social network
6
Soziales Netzwerk
6
New product development
4
Produktentwicklung
4
Innovationsdiffusion
3
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social networks
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Van Den Bulte, Christophe
Chaudhuri, Ranjan
Filieri, Raffaele
15
Balaji, M. S.
10
Berger, Jonah
10
Loureiro, Sandra Maria Correia
10
Mayzlin, Dina
10
Law, Chun Hung Roberts
9
Dwivedi, Yogesh Kumar
8
Jayawardhena, Chanaka
8
Usman, Osly
8
Yin, Dezhi
8
Akram, Umair
7
De Angelis, Matteo
7
East, Robert
7
Karjaluoto, Heikki
7
Kim, Jong Min
7
Mattila, Anna S.
7
Pavlou, Paul A.
7
Ranaweera, Chatura
7
Verma, Sanjeev
7
Wu, Luorong
7
Zhang, Han
7
Augusto, Mário Gomes
6
Bigné Alcañiz, J. Enrique
6
Bilgihan, Anil
6
Dens, Nathalie
6
Duan, Wenjing
6
Han, Heesup
6
Hanks, Lydia
6
Hennig-Thurau, Thorsten
6
Li, Hengyun
6
Liu, Hongfei
6
Pelsmacker, Patrick de
6
Romaniuk, Jenni
6
Wallace, Elaine
6
Zhang, Lu
6
Benkenstein, Martin
5
Bond, Samuel D.
5
Casaló, Luis V.
5
Chen, Zoey
5
Datta, Biplab
5
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Working papers / Wharton School, University of Pennsylvania / Marketing
2
Journal for global business advancement : JGBA
1
MSI reports : working paper series
1
The network challenge : strategy, profit, and risk in an interlinked world
1
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ECONIS (ZBW)
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Antecedents to enculturation and acculturation for diffusion of knowledge using internet applications : an empirical investigation
Chaudhuri, Ranjan
;
Chatterjee, Sheshadri
;
Siachou, Evangelia
- In:
Journal for global business advancement : JGBA
15
(
2022
)
3
,
pp. 369-391
Persistent link: https://www.econbiz.de/10014308983
Saved in:
2
New product diffusion with social attraction and repulsion
Bakshi, Nitin
;
Hosanagar, Kartik
;
Van Den Bulte, Christophe
-
2011
Persistent link: https://www.econbiz.de/10009356632
Saved in:
3
Non-monotonic status effects in new product adoption : theory and evidence of middle-status anxiety and middle-status conformity
Hu, Yansong
;
Van Den Bulte, Christophe
-
2012
Persistent link: https://www.econbiz.de/10009503895
Saved in:
4
Leveraging customer networks
Van Den Bulte, Christophe
;
Wuyts, Stefan
- In:
The network challenge : strategy, profit, and risk in …
,
(pp. 243-258)
.
2009
Persistent link: https://www.econbiz.de/10003863987
Saved in:
5
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
MSI reports : working paper series
(
2008
)
4
,
pp. 69-94
Persistent link: https://www.econbiz.de/10003814439
Saved in:
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