Leveraging customer networks
Year of publication: |
2009
|
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Authors: | Van Den Bulte, Christophe ; Wuyts, Stefan |
Published in: |
The network challenge : strategy, profit, and risk in an interlinked world. - Upper Saddle River, NJ : Wharton School Publ., ISBN 0-13-701191-1. - 2009, p. 243-258
|
Subject: | Marketingmanagement | Marketing management | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Soziales Netzwerk | Social network |
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