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person:"Van Den Bulte, Christophe"
~person:"Godes, David"
~source:"econis"
~subject:"Produktentwicklung"
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Search: subject_exact:"Mundpropaganda"
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Produktentwicklung
Viral marketing
16
Virales Marketing
16
Social network
7
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7
Consumer behaviour
6
Konsumentenverhalten
6
Social Web
5
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3
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Van Den Bulte, Christophe
Godes, David
Libai, Barak
3
Peres, Renana
3
Cheema, Amar
2
Goldenberg, Jacob
2
Hennig-Thurau, Thorsten
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Moldovan, Sarit
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Buoye, Alexander
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Chatterjee, Patrali
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Chattopadhyay, Amitava
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Chattopadhyay, Amitiva
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Chen, Kejia
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1
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Working papers / Wharton School, University of Pennsylvania / Marketing
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Journal of marketing
1
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ECONIS (ZBW)
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New product diffusion with social attraction and repulsion
Bakshi, Nitin
;
Hosanagar, Kartik
;
Van Den Bulte, Christophe
-
2011
Persistent link: https://www.econbiz.de/10009356632
Saved in:
2
When to take or forgo new product exclusivity : balancing protection from competition against word-of-mouth spillover
Peres, Renana
;
Van Den Bulte, Christophe
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 83-100
Persistent link: https://www.econbiz.de/10010345569
Saved in:
3
Non-monotonic status effects in new product adoption : theory and evidence of middle-status anxiety and middle-status conformity
Hu, Yansong
;
Van Den Bulte, Christophe
-
2012
Persistent link: https://www.econbiz.de/10009503895
Saved in:
4
How social networks and opinion leaders affect the adoption of new products
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Eichert, John
; …
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 16-25
Persistent link: https://www.econbiz.de/10009007734
Saved in:
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