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person:"Van Den Bulte, Christophe"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Beziehungsmarketing"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
Viral marketing
17
Virales Marketing
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Consumer behaviour
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Konsumentenverhalten
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Social Web
9
Social web
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Internet marketing
6
Online-Marketing
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Social network
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Soziales Netzwerk
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Brand management
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Emotion
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Markenführung
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Brand image
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Customer satisfaction
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social networks
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Aufsatz in Zeitschrift
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Van Den Bulte, Christophe
Loureiro, Sandra Maria Correia
Verlegh, Peeter
5
Mavondo, Felix
4
Rita, Paulo
4
Roy, Sanjit
4
Sreejesh, S.
4
Alavi, Shirin
3
Augusto, Mário Gomes
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Balaji, M. S.
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Casidy, Riza
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Dewnarain, Senika
3
Dwivedi, Yogesh Kumar
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Eelen, Jiska
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Gil Saura, Irene
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Karjaluoto, Heikki
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Lassar, Walfried M.
3
Martinez, Luis F.
3
Moliner-Velázquez, Beatriz
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Moro, Sérgio
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Rahman, Zillur
3
Ramkissoon, Haywantee
3
Torres, Pedro M.
3
Verhoef, Peter C.
3
Verma, Sanjeev
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Wallace, Elaine
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Ahuja, Vandana
2
Arnold, Mark J.
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Azer, Jaylan
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Back, Ki-Joon
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Bagherzadeh, Ramin
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Bahreinizad, Manizheh
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Beatty, Sharon E.
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Berezan, Orie
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Bhattacharya, Arijit
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Bilgihan, Anil
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Bilro, Ricardo Godinho
2
Bitter, Sofie
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Blut, Markus
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Bradley, Graham L.
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Brady, Michael K.
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Journal of promotion management : innovations in planning and applied research
2
International journal of business performance management
1
Journal of hospitality marketing & management
1
Journal of marketing research : JMR
1
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ECONIS (ZBW)
5
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1
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
2
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
3
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
Saved in:
4
How customer referral programs turn social capital into economic capital
Van Den Bulte, Christophe
;
Bayer, Emanuel
;
Skiera, Bernd
; …
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 132-146
Persistent link: https://www.econbiz.de/10011819676
Saved in:
5
Creating value for customers through engagement and participation in brand communities
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
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